Social problem Essay Example | Topics and Well Written Essays - 1500 words

Social problem - Essay Example To address this issue, the paper will draw on a variety of different sources as well as give some personal opinions on the matter. There is little question that drugs can play a very positive role in our modern society. Drugs are often prescribed or taken in moderation to help our physical health, and in this respect one can consider drug use to be beneficial to our societal well being. According to the World Health Organization (1969) a drug is in its most basic terms, a substance that can be absorbed into the body to modify a bodily function. In this respect one could consider any number of chemically engineered and naturally occurring substances as being classified as a drug. However in a more common context and for the purpose of this paper, the focus will be on drugs that are taken for recreational purposes to the determent of one’s personal health (Or wellbeing) or to those around the drug taker in question. For the purpose of this paper the focus will be on more traditional drugs such as alcohol, cannabis, opiates, barbiturates, etc. It should be noted that many of thee drugs are legally obtained, either over the counter, or through prescription yet still maybe detrimental. There are many substances such as coffee which technically meet the definition of being a drug and may be detrimental to one’s health but in the broadest sense these substances are not as detrimental to society as a number of other more powerful narcotics. Why are drugs considered a societal problem? In many circumstances people can take drugs recreationally and not harm themselves. So it is the case that a drug such as alcohol in the hands of most people does not represent a serious threat to society or one’s health. However it is the case that some people do negatively respond to the stimuli brought about from alcoholic beverage consumption and engage in behavior that

What Is E4 Missing Essay Example for Free

What Is E4 Missing Essay E4 is a channel which provides the audience with a variety of shows that fit into separate genres and have a mixture of programmes for their audience. The institution have specific timings for specific shows, there are some shows such as Dog Soldiers and the Inbetweeners rude road trip which are shown after 9pm. This is because there are certain images/language which have been used in the programme and is not suitable for those at the age of 15. This is where the primary audience fits in, E4 shows are for those at the age of 15-35 therefore they are classed as the primary audience as it is targeted at them however some shows may not be suitable for those at 15 such as the inbetweeners due to inappropriate launguage and images such as nudity therefore the institution should think about their target audience in order to allure more viewers. This attracts less audience because it comes on at such a late time that most people would not be up to watch it, these shows which provide bad language or images would attract teenagers more than those at a mature age because teenagers feel the need to know what goes on around them which is provided through surveillance in the TV shows. So screening the shows at a late time they attract less audience which means that their viewers may drop at night and this can affect their institution severely. E4 show very interesting and a variety of shows throughout the day and they all target different audience, for example My Mad Fat Diary is a show which is most likely aimed at girls who are going through obesity however this show also includes a mental illness and throughout this show audience pleasure is provided to the audience this is diversion where the audience have an escape from problems because the ones shown in the show are worse compared to the ones they are going through. On the channel there is not a show which attracts a full on audience such as female, male and adults. To become more successful E4 should think about equipping the audience with a show which appeals to everyone, this will increase their viewers which will make them want more and it will be the best way for them in order to become more successful. For example if they programme a family reality show so showing what occurs in a house behind close doors it will attract more viewers because viewers would want to see how other familys behave and see whether they are able to relate to them, this will provide the viewers with audience pleasure. The shows which are shown on E4 all fit under different genres and are aimed at certain people, however even though E4 is a channel which targets audience from the age 15-35 the institution should think about doing a timing which includes a cartoon or a programme which is suitable for kids over the age of six, children at that age enjoy watching any cartoon they can catch their eyes on. If E4 changes the target audience and includes young kids as the target audience and provide them with cartoons it will have a positive effect on their channel as they are missing a target audience of young kids. E4 provide quite a few genres however E4 do not have a show which fully attracts a male audience a genre such as horror and horror is one genre which would allure more audience in because of the twists and the suspense. The primary audience for horror is also 15-35 year olds therefore if the institution include horror in E4 then it will attract more of an audience because it is showing a variety to the audience. The shows shown on E4 provide the audience with a lot of entertainment however if the institution used a sub-genre on the channel it would fill in the missing gaps they have on the channel. Since the target audience starts from 15-35 and E4 does not have anything related to news which means that the teenagers are not receiving enough surveillance which will decrease their knowledge. To cover this the institution should think about channelling infotainment on their show where they have a sub genre of news and entertainment, this will attract more viewers because it will enhance their knowledge on surveillance and will also keep them entertained. E4 provide the audience with shows which show problems that occur in every day life, however they do not equip the audience with a show which information which concerns the social status, class gender etc. This is classed as demographics. If the institution include demographics in E4 then their show will receive more attention because they are then focusing on things that are really important in todays time.

Whos The Boss? Essay -- essays research papers fc

Who’s The Boss?   Ã‚  Ã‚  Ã‚  Ã‚  A typical relationship between an employee and an employer exists on the acknowledgment of who is in charge; an employee must accept the employer as an authority. A worker should address the employer with a certain amount of respect and professionalism. An employer should have control of their employees and make it clear that they are the boss.   Ã‚  Ã‚  Ã‚  Ã‚  In David Mamet’s play Glengarry Glen Ross, however the relationship between the employees and the employer is extremely atypical. There is no correlation to what is believed to be the norm. The language Mamet uses in the play makes the peculiar relationship believable. The arguing and resentment can be felt be the reader. The employees in this particular office have â€Å"forgotten† who the boss is; they do not speak to him with any respect or dignity. The employer accepts the way he is treated and does not stand his ground; he allows his employees to walk all over him. This office is not the kind of work place where the boss has the last word; there are numerous times throughout the play where the boss and his employees actually fight. The relationship between one of the employees, Shelly Levene, and his employer, John Williamson, reflects this abnormal relationship. Williamson is the boss, or manager of this particular branch of a real estate company, he does however have two bosses, Mitch and Murray. The play begins with Williamson making an announcement regarding the jobs of all of the employees in the office. There is a contest beginning to see who could close the most deals. Whoever won would win a car and whoever lost would be fired. In the following conversation between Williamson and Levene, the two are discussing whom the good leads are going to. Levene has told Williamson that without the good leads he will not be able to close, in which case, he will be fired. Williamson has said that he has to give the leads to the closers and that Levene has not been a closer. I pick up the conversation after many pages of arguments, Williamson agreeing to Shelly’s bribe and right when Shelly is asking for two l eads.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"WILLIAMSON. I’m not sure I have two.   Ã‚  Ã‚  Ã‚  Ã‚  LEVENE. I saw the board. You’ve got four†¦   Ã‚  Ã‚  Ã‚  Ã‚  WILLIAMSON. I’ve got Roma. Then I’ve got Moss†¦ LEVENE. Bullshit. Th... ...n’t agree with this and believes that it is Williamson giving the orders and that if Williamson were to call up Mitch or Murray they would tell him to follow whatever Levene says. Williamson is a timid man. He does not like confrontation. Whenever Shelly or anyone began to yell at him he would just walk away. Shelly is an older and somewhat outspoken man; he knows that Williamson is timid and therefore talks the way he does to him. Shelly is feeling the pressure of the younger men taking his role as the best. All of the stress and pressure in the office causes everyone to be on edge. I think that Williamson is a bit more understanding because he realizes that Shelly’s job is being threatened. All of these pressures and feelings cause Williamson and Levene to resent each other. The language used by Mamet to portray all of this really makes the reader feel the stress and tension in the office. The reader can hear the arguing and disagreeing. The extreme language helps the reader understand the lack of control in the office as well as the atypical behavior between an employee and employer. Works Cited 1. Mamet, David. Glengarry Glen Ross. New York: Samuel French, Inc., 1982. Whos The Boss? Essay -- essays research papers fc Who’s The Boss?   Ã‚  Ã‚  Ã‚  Ã‚  A typical relationship between an employee and an employer exists on the acknowledgment of who is in charge; an employee must accept the employer as an authority. A worker should address the employer with a certain amount of respect and professionalism. An employer should have control of their employees and make it clear that they are the boss.   Ã‚  Ã‚  Ã‚  Ã‚  In David Mamet’s play Glengarry Glen Ross, however the relationship between the employees and the employer is extremely atypical. There is no correlation to what is believed to be the norm. The language Mamet uses in the play makes the peculiar relationship believable. The arguing and resentment can be felt be the reader. The employees in this particular office have â€Å"forgotten† who the boss is; they do not speak to him with any respect or dignity. The employer accepts the way he is treated and does not stand his ground; he allows his employees to walk all over him. This office is not the kind of work place where the boss has the last word; there are numerous times throughout the play where the boss and his employees actually fight. The relationship between one of the employees, Shelly Levene, and his employer, John Williamson, reflects this abnormal relationship. Williamson is the boss, or manager of this particular branch of a real estate company, he does however have two bosses, Mitch and Murray. The play begins with Williamson making an announcement regarding the jobs of all of the employees in the office. There is a contest beginning to see who could close the most deals. Whoever won would win a car and whoever lost would be fired. In the following conversation between Williamson and Levene, the two are discussing whom the good leads are going to. Levene has told Williamson that without the good leads he will not be able to close, in which case, he will be fired. Williamson has said that he has to give the leads to the closers and that Levene has not been a closer. I pick up the conversation after many pages of arguments, Williamson agreeing to Shelly’s bribe and right when Shelly is asking for two l eads.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"WILLIAMSON. I’m not sure I have two.   Ã‚  Ã‚  Ã‚  Ã‚  LEVENE. I saw the board. You’ve got four†¦   Ã‚  Ã‚  Ã‚  Ã‚  WILLIAMSON. I’ve got Roma. Then I’ve got Moss†¦ LEVENE. Bullshit. Th... ...n’t agree with this and believes that it is Williamson giving the orders and that if Williamson were to call up Mitch or Murray they would tell him to follow whatever Levene says. Williamson is a timid man. He does not like confrontation. Whenever Shelly or anyone began to yell at him he would just walk away. Shelly is an older and somewhat outspoken man; he knows that Williamson is timid and therefore talks the way he does to him. Shelly is feeling the pressure of the younger men taking his role as the best. All of the stress and pressure in the office causes everyone to be on edge. I think that Williamson is a bit more understanding because he realizes that Shelly’s job is being threatened. All of these pressures and feelings cause Williamson and Levene to resent each other. The language used by Mamet to portray all of this really makes the reader feel the stress and tension in the office. The reader can hear the arguing and disagreeing. The extreme language helps the reader understand the lack of control in the office as well as the atypical behavior between an employee and employer. Works Cited 1. Mamet, David. Glengarry Glen Ross. New York: Samuel French, Inc., 1982.

Case Laramie

The Laramie account is a big account. It is a big account because this is the first time they are having a full-scale audit of their financial statements and they are planning to go public and become an initial public offering (PIP). Since this is our first time this is happening we have to very careful with the analytical procedures. Analytical procedures are reasonableness test auditors compare their estimates of account balances with those recorded by management. Analytical procedures must be applied in the planning stages of each audit, according to auditing standards.After reviewing the data from 2010 – 2011 you noticed that all the accounts increase, expect for the both â€Å"Days† account, which decreased and the â€Å"market price for Copper Rod† which reminded the same. This information can raise a few questions for Laramie Company. For example, Sales increased by 4% from year 2010 to 2011 , while that same time span the Days Sales in Receivables increas ed by 16% ((55. 8-47. 9)/47. 9))*100. Why aren't these numbers closer in change? What did the company change about the policies on collecting their money, if any?Another flag that can be thrown and raise question is about the inventory. Even though the price of the plastic decreased and the inventory increased, we have to make sure It's the right balance. Is the new price of inventory at the correct price and is the account receivables correct as well? What system are they using to create these fugues? The examples I provide for analytical procedures are risk that can happen with the existence and valuation with management assertions. For existence you have to ask, â€Å"Did this really happen and are the valid on the balance sheet?Valuation assertion is the issue of each of Individual Inventory, accounts receivable, and accounts payable accounts have the correct values and are not over/under stated. Existence and valuation assertions are the biggest concern with the Inventory. The Increases are mostly In finished good and copper rod Inventories. The plastics Inventory appears to be understated do to the change from 2010 to 2011 (. 190 to . 130). This drop In the market price should attract attention during the audit from the auditors.The Inventory turnover (Sales/ Inventory) decreased from went from 4. 7% to 3. 0% from 2010 to 2011. These ratios point to potential concerns relating to the valuation and existence assertions. This comparison points to a possible concern relating to the valuation assertion. Lastly, the Inventory seems to be too big for the space that they are providing for It. Case 8. 1 Laramie By Subjugating the inventory increased, we have to make sure it's the right balance. Is the new price is the issue of each of individual inventory, accounts receivable, and accountsExistence and valuation assertions are the biggest concern with the inventory. The increases are mostly in finished good and copper rod inventories. The plastics inventory app ears to be understated do to the change from 2010 to 2011 (. 190 to . 130). This drop in the market price should attract attention during the audit from the auditors. The inventory turnover (Sales/ Inventory) decreased from went from 4. 7% to relating to the valuation assertion. Lastly, the inventory seems to be too big for the space that they are providing for it.

Preparing a solution of primary standard Essay

Purpose The purpose of this experiment is to to prepare a solution of primary standard of potassium hydrogenphthalate C8H5O4K, which can be used to standardise water-soluble bases such as sodium hydroxide solution. Formula: n= m/M and c= n/V Theory Many common reagents are supplied in an impure state or they can easily pick up moisture from the atmosphere, or may be supplied as concentrated solutions of an uncertain concentration. As a consequence, solutions made from such substances must be stanardised against a substance of known purity. We call them primary standards. Chemicals à ¯Ã‚ ¿Ã‚ ½ Potassium hydrogenphthalate (C8H5O4K) Apparatus à ¯Ã‚ ¿Ã‚ ½ top loading balance (weighing scale) à ¯Ã‚ ¿Ã‚ ½ weighing bottle à ¯Ã‚ ¿Ã‚ ½ beaker à ¯Ã‚ ¿Ã‚ ½ volumetric flask Procedure à ¯Ã‚ ¿Ã‚ ½ We started by weighing 5 g of potassium hydrogenphthalate accurately in a weighing bottle. à ¯Ã‚ ¿Ã‚ ½ I poured the content of the weighing bottle into a beaker and i reweighed the the weighing bottle. I also made sure that no residue of the chemical was left in the weighing bottle. à ¯Ã‚ ¿Ã‚ ½ I added about 100 ml of distilled water to the beaker and stired it until it dissolved the hydrogenphthalate. à ¯Ã‚ ¿Ã‚ ½ I transferred the solution from the beaker to a 250 cm3 voumetric flask. i washed the beaker several times and poured the content into the volumetric flask just to make sure that no residue of the chemical was left in the beaker. à ¯Ã‚ ¿Ã‚ ½ I put in more distilled water in the volumetric flask until the volume was 250 cm3 and mixed it thoroughly. à ¯Ã‚ ¿Ã‚ ½ I labeled my flask with my initials, date and content. Data Weight of weighing bottle and hydrogenphthalate: 5.964 g Volume of solution: 250 cm3 Calculation mass of weighing bottle and content: 5.96 +_ 0.01g mass of weighing bottle: .96 +_ 0.01 g mass of C8H5O4K :uncertainity : 0.01+0.01= +_0.02 molar mass of potassium hydrogen phtalate: 0.01g/mol molar mass of potassium hydrogenphthalate. 204.286 g/mol +_ .2 +_ .089 % mass of weighing bottle and contents, m1 5.964 g +- .001 mass of weighing bottle, m2 0.962 g à ¯Ã‚ ¿Ã‚ ½+_ .001 mass of potassium hydrogenphthalate m=m1-m2 5.002 g +_ .002 +_ 0.385% amount of potassium hydrogenphthalate, n= m/M 0.024 moles +_0.475% We also know the volume of the solution to be 25 dm3, so putting all these values in the formula. uncetainty for volume: +_ 0.0005% c = n/V so concentration of potassium hydrogenphthalate c= 0.09612 mol/dm3 % uncertainty :0.00012%+0.475%= .47512% Uncertainty/Error Tap water contains chemicals and other impurities and is not suitable for making up solutions so we should always use distilled water for making solution. i have also noted margin of error of different appratus and all calculations have been made keeping in mind the margin of error.

Social Expectation in Society

Social Expectation in Society A superficial world, a superficial society, it is the basic entity that embraced our lives. The media has consumed us, and we acted accordingly to its demands. There is a social expectation that we all feel obliged to fulfill because if we don't, we may be patronized or be condescended upon. We live in fear on how others may criticize and depict us. Because of this, the media, our society, has the grand power of setting these guide lines of social expectations. Though we may have undergone a rigorous battle against these expectations, we ultimately failed to be victorious.English: "Today I sang a concert of Langston Hughe...Social expectations can be rendered as a form we are all familiar with, peer pressure. We do not need someone to tell us how to act or dress, but we observed how others performed. We then noticed how we begin to act or dress like the others did. I believe the idea of social expectation is evident between a New Yorker and a Californian. Despite the fact that they d o speak the same language, their style of language is different. Certain style of speech or phrases that are used by a New Yorker would puzzle the Californian and vice versa. The social expectations within these two people and their separate societies influenced them to act the way they did.Langston Hughes was a victim of social expectation. He was told by his elders that everyone would be able to feel the essence of Jesus in their bodies and be "saved" once they are placed on the mourner's bench. Upon arriving at the mourner's bench, he realized that he had felt nothing while others claimed that they felt Jesus. This was a ceremony and Hughes was the last child on the bench. The vivacious music played, while others urged him to...

Parts of a Story The 11 Essential Story Elements You Need to Get Right

Parts of a Story The 11 Essential Story Elements You Need to Get Right Parts of a Story: The 11 Essential Story Elements You Need to Get Right Knowing the parts of a story are essential for getting your book right.Without constructing your book with these in mind, you could be taking the book idea you really love and need to get out into the world and just throwing it away.And if you really want readers to not only experience your story but to enjoy it, keeping these parts of a story top of mind is crucial.Here are the 10 essential parts of a story:CharactersSettingPlotConflictResolutionThemesMoralsSymbolismPoint of viewPerspectivePulling it all togetherNOTE: If youre ready to craft a strong story (with the help of an established fiction author as your coach), check out our VIP Fiction Self-Publishing Program. Learn more about it hereWhat are the parts of a story?There are infinite ways to write a book and tell a story.You can use endlessly different story structures and styles, but each story or novel is going to boil down to three fundamental elements: character, setting, and plot.These are your story’s main course , but what’s a meal without side dishes?We’re also going to cover conflict, resolution, themes, morals, symbolism, point of view, and perspective: what they are, how to use them, and how all of these literary elements work together to make a complete and filling dinnerI mean storyI’m hungry.Parts of a Story Plot: Characters, Setting, Plot, Other Story ElementsOnce youve got a solid story idea, the real work begins.Here are the 10 essential parts of a story every writer needs to get it right. Without these, your story (whether youre writing a short story or a full novel) will fall flat.#1 Characters Your audience should feel different levels of closeness to your different characters, depending on if they’re main, secondary, or background character.But one key thing to keep in mind about including characters is, if your character is important enough to have a name, they’re important enough to have a goal. What do your characters want? Their desire can be simple or complex, tangible or conceptmaybe they want a job, a house, approval, a child, contentment. If your character doesn’t want something, they won’t be compelled to act.Download this character sheet to dive deep into understanding your characters motives better: Download your FREE character development worksheet!If your character isn’t acting, they’re passive or they’re just a plot device. You want to avoid both, and this is usually accomplished through strong character development.#2 SettingThe setting is when and where your story takes place.Aside from the physical location and position in time, your setting can include:weatherpolitical climatesocial normscultural influencesTake the time to consider these aspects to build a complex world for your characters to interact with.Particularly in fantasy and sci-fi worlds, a lot of planning goes into establishing a convincing and engaging story setting that can either add to your plot or take away from it.#3 PlotYour plot is the actual storywhat happens, when, how, why, and what’s the result?There are a lot of different ways to structure your plot, but in general, a plot arc has five main points:Set-up/exposition The beginning part of your story where you establish the world, the characters, the tone, and your writing styleRising action The rising action is usually prompted by your inciting incident. Here, you escalate tension and problems, explore your characters. This is the biggest chunk of your book.Climax This is the sort of â€Å"moment of truth.† The culmination of everythingthe highest point of tension. The point the plot has been leading up to.Falling action What goes up, must come down. This is where you resolve any subplots and side stories.Resolution Wrap up.Heres a quick visual representation with explanations below:Guy Rolls Down Hill In Tire Towards CarDONT try this at home That was close! 😠¨Ã°Å¸Ëœ ¬Posted by UNILAD on Monday, August 13, 2018Heres what happened in the plot of this video:Set-up: Supporting cast prepping to roll our main character down a hill in a tire. We can tell from the vibe and energy that this is just some classic lad antics.Rising action: The tension builds as our MC gains momentum, and we can’t tell what’s going to happen.Climax: Our MC is speeding down the hill at this point, when he nearly collides with a moving vehicle! Then he disappears into the water! Is he okay? Tension is at its highest.Falling action: Our hero is safe! The vehicle and driver are fine.Resolution: His stoned pals cheer him on. All is well.Along with our three fundamental story elements, we can dive a little deeper and discuss conflict and resolution.#4 ConflictYour conflict should rise throughout (peaking at the climax).During the editing process, a good practice is to look at each scene and ask if there is conflict within it. Here are some questions you can ask yourself (or your beta readers):Does the scene add to the overall plot?Does the scene advance internal or inter-character relationships?Does the scene add to a subplot?Does the scene answer or bring about any plot-crucial questions?The conflict could lend to the overall plot, a subplot, conflict between characters, or ev en a smaller conflict that is resolved within that scene. For a story to be interesting, there needs to be conflict.Scenes that don’t add to that are fluff.#5 ResolutionI want to talk a little more about resolution, since it’s so important. How you end your story is what will sit with readers the longest.What’s the culmination of all we went through during the story? What did the characters learn that led them to the decisions they ultimately made? By the end of your story, all of your conflicts should have a resolution.In some cases, conflicts are intentionally left a bit open-ended without a solid resolution, but this should be done intentionally and there should be some sort of resolution, even if it’s an unsatisfying ending with a little remaining mystery.Further boiling a story down will reveal elements like themes, morals, and symbolism.#6 ThemesA theme is your story’s main takeaway. Your story can have one theme, or several.Some examples o f themes include:Coming of agewhat struggles come with it, what’s good about itForgivenesstrying to achieve it, avoiding it, accepting itDeathovercoming it, processing it, fearing itLoveovercoming it, processing it, fearing it (lol)EmpowermentDisplacementMotherhoodInjusticeGood versus badThe list is literally endless.The theme of your story helps to focus the narrative and answers the question: What’s the point? What have your characters learned? How are they changed, and what will they affect now that they are different?#7 MoralsThe moral of your story is related to themewhat message do you want your story to convey?If the theme is what the character learned, you can think of the moral as what the reader learned. Let’s take a coming of age narrativewhat are possible morals in that type of story?Don’t grow up too fastFollow your dreamsListen to the wisdom of othersAccept yourself as you areAppreciate where you are and what’s happening nowConsider what morals you want to convey, but avoid directly stating them when writing your book. This is part of the experience of reading your storyand thats for the readers.#8 SymbolismSymbolism is a literary device used to convey subtle meanings.A symbol can be anything from an object, a character archetype, an animal, an occurrence in nature. A window, an estranged father, a lion, a storm, a desk, a fire. Symbols have meaning connected to them.Here are some examples of symbolism in stories:A window might signify freedom, longing, hope.A lion might be bravery.A storm might be impending doom or threat.A desk could indicate creativity, work, neglect.It all depends on the context of the story and the connotations you assign to your symbols.Themes, morals, and symbolism are fun writing tools and parts of a story to work with, but be cautious of relying on them. They’re icing and sprinklesnot the cupcake.#9 Point of viewThe point of view of your story is simply who is telling the stor y. The most common in fiction are first-person, third-person limited, and third-person omniscient.First-person POV:First-person is the main character telling the story. It uses the pronouns I, me, myself.A strength of using first-person is that your reader will connect with your character very easilythe reader essentially becomes the character. If done well, this is a very intimate reading experience.A weakness of first-person is that your storytelling is limited to that perspective. It’s difficult to tell an entire story with a single, first-person narrator. It can be done, but it takes more effort than it might with a different point of view.Heres a first-person point of view example from my collection of short stories, Little Birds.Third-person limited POV :Third-person is an outside narrator telling the story. It uses the pronouns he, she, they.Even though it’s an outsider narrator, third limited keeps us in the point of view of our character(s)the reader only know s what the character knows.A strength of third-person point of view is the versatility. It’s much easier to have multiple point of view characters with third-person, as opposed to first. You can also flow between third limited and third omniscient in a novel.The weakness is you don’t get the closeness to the character you have in first-person, though this can still be created through strong character development and using the rule of show, dont tell.This is an example of a third-person point of view in Jenna Morecis The Saviors Champion.Third-person omniscient POV:Third omniscient is when an outside, all-knowing narrator tells the story. Third omniscient can jump into any character’s thoughts and knows things about the story the characters might not know.The omniscient narrator knows everything happening in the universe.The obvious strength of third omniscient is ease of storytellingyou’re not limited to any one character’s knowledge.The weakness i s you’re even further from your character and it’s that much harder to forge a connection between your characters and your readers.Author Erin Morgenstern does a great job with this point of view in her novel The Night Circus, seen below.# 10 PerspectiveEven though â€Å"point of view† and â€Å"perspective† are often used in the writing community interchangeably, perspective is actually different.Perspective refers to the character’s interpretation of the world and their attitude toward it. A character’s perspective can be determined by their personal storytheir upbringing, their opinions, their socioeconomic status, their education level, etc.Considering your character’s worldview when deciding their morals and actions will make your characters and story feel more authentic.While you outline your book and storys plot, characters, and setting, don’t forget to consider everything else we’ve covered. These elements work together to tell a complete and engaging story.#11 Put it all togetherYour story is more than all of these separate parts. You need to have a way to put them together that makes sense.You need a systemWhich is exactly what Self-Publishing School provides.

Free sample - Access to Law. translation missing

Access to Law. Access to LawFreedom is not worth having if it does not connote freedom to err. It passes my comprehension how human beings, be they so ever experienced and able can delight in depriving other human beings of that precious right. You must not lose hope in humanity. Humanity is an ocean, if few drops of the ocean are dirty, the ocean does not become dirty. (Mahatma Gandhi). Throughout human history mighty voices indeed have emerged to grace and offer fulfillment and hope to those struggling under the yoke of suppression. Their legacies will shape and impact our lives for decades to come. If freedom means doing what we should rather than to do whatever we want, who decides what we should do and does any man have the right to impose that on others? (Pope John Paul) There is no point in one having freedom if it fails to represent freedom for all in an equal manner. How is it that people are ever so clever, yet enjoy taking away another’s right? You should not lose hope in the human race, as there are so many of us and we are not all the same. We are like a bag of apples; picking one bad apple from the bag does not mean that they are all bad. Throughout history, there have been many role models who have fought for equality and hope for many deprived people. They have become legends and have had a strong impact on many people’s lives today. Could it be that we as humans have never been allowed to experience freedom without sacrificing the little that we contain. Initially I will look at Gandhi the Mahatma and analyze a bit of his history and the impact he has on the nation today. Further, I will be analyzing ones freedom and entitlement to it. Lastly I will give my views on being allowed to exercise their personal rights. Regarded as the father of hope, Gandhi the Mahatma is one of the most celebrated individuals who have played a major role in the fight for the less fortunate and minority in the society, giving inspiration by his words of wisdom and actions alike, Brown( 2001, P. 22) Wolpert ( 2004,p. 43). He was among the few respectable individuals who walked the talk. Though born in a wealthy Hindu family, Mahatma Gandhi lowered himself from the glory status that his birthright had placed on him to the â€Å"grass† level where the majority of the people occupied. He played a major role in advocating for the rights of the less fortunate in the society and he participated in war without any weaponry but with his words full of wisdom and people empowerment. One of his famous quotes relates with his general perception and believes on humanity. He presented his argument in the context of freedom. He famously said, â€Å"Freedom is not worth having if it does not connote freedom to err. It passes my comprehension how human beings, be they so ever experienced and able can delight in depriving other human beings of that precious right. You must not lose hope in humanity. Humanity is an ocean, if few drops of the ocean are dirty, the ocean does not become dirty† Erikson (2005, p. 77) Chadha (2007, 90). This is a question that one would ask, is everyone entitled to freedom? And what is freedom. Freedom can be looked at in various perspectives. Fundamentally we see that the system is designed in such a way that it segregates against others either based on their skin color or race and ethnicity, their position in society, religion, gender, age, and any other variable that a socio-economist might take into account when analyzing the social status of individuals. Here we see people expected to act and live in a given lifestyle that is acceptable to the given system or the code of conduct that governs a given society of community. Such defined code of operations clearly embeds mechanisms of dealing with cases of deviation from the norm. The argument of existence of freedom is one of the most debatable concepts in human life. We witness cases where the systems have very stringent rules such that people’s options are so limited such that whenever one does something considered to be out of the norm he or she is punished or sometimes expelled from the system. Most people have died as a result of doing things against the rules or code of ethics defined in any given system such incidences can really bring the question into further scrutiny on whether really freedom exists. I believe people should be allowed to exercise their personal rights and do what they want to do as long as the repercussions are within their area of jurisdiction. Such acts will lead to people learning from others mistakes and also device a mechanism of overcoming such challenges. It will be essential for every system to be open in such a way that the members are allowed to always challenge the status quo and also be able to positively criticize where possible. Existences of closed systems have promoted suffering among many members of the society and such acts have to be condemned. The legacies of the heroes like Mahatma Gandhi and many other advocates of human life is the living example that drives us to the believe that any system should be able to allow the citizens to exercise their right and thus the need for the creation of the fundamental environment that allows people to freely live whenever they want, however they want and with whoever they want as long as the choices do no breach other people’s freedom. Reference Brown, Judith M. Gandhi: Prisoner of Hope. New Haven: Yale University Press, 2001. Chadha, Yogesh. Gandhi: A Life. New York: John Wiley and Sons, Inc., 2007. Erikson, Erik. H. Gandhi's Truth: On the Origins of Militant Nonviolence. New York: Norton, 2009. Wolpert, Stanely. Gandhi’s Passion: The Life and Legacy of Mahatma Gandhi. New York: Oxford University Press, 2004.

Self Assessment Assignment Example | Topics and Well Written Essays - 1000 words

Self Assessment - Assignment Example There are different tools and mechanisms that have been designed to not only examine a person’s character traits, but also use this information in practical evaluation and classification activities (Archer & Smith, 2008). Commonly referred to as the Big Five personality test, the five-factor of model of personality is an important personality analysis tool. The entire assessment presented in this character analysis tool is founded of five important dimensions forming part of the reason for human behavior. The five dimensions of human behavior comprise of agreeableness, extroversion, openness to experience, emotional stability, and conscientiousness. People vary from each other with regards to their utility of these dimensions undergirding social behavior. The difference in the applicability of these qualities from one person to another is the basis through which this study test classifies people into distinct groups (Groth-Marnat, 2003). According to results from the Big Five test, there are important personal traits I learnt about myself. The test was designed to examine 15 different elements and each of this was important in the general study of my character trait. According to the Big Five test, I scored an eight on extraversion tests and the test gave me 11 on agreeableness related study. I had 13 on the conscientiousness and emotional stability tests. The analysis on openness-to-experience was giving me an overall score of eight. The element of agreeableness is used to assess to what level a person is good-natured, trusting and cooperative. Conscientiousness is used in the study of a person’s responsibility, persistence, and dependability levels. This test also analyzes the nature and level of achievement focus in a person. The test analyzed the element of extraversion through assessing how sociable a person was, how reserved they tend to be, and whether they are a quiet or talkative person. Personally, I am a bit quiet and reserved. I

Nelson Mandela Essay Example | Topics and Well Written Essays - 500 words - 1

Nelson Mandela - Essay Example This essay would further revolve around these contributions done by Nelson Mandela (Guiloineau 2002) In 1961 a letter from Nelson Mandela stated â€Å"I will continue fighting for freedom until the end of my days† (Mandela 1990). This clearly showed that Nelson Mandela believed in freedom from his early life. He received a life imprisonment for the Rivonia trial in 1964 and was released in 1990. His contribution to his native country can be related back to his early life when he received education in times when most of the people in South Africa were uneducated. It was there in his college that he learned much about the political problems that South Africa was facing in those times. He then joined Congress and formed the Youth league along with his acquaintainces in 1944. The injustices against the black were increasing in South Africa as witnessed by Mandela in those times as the Whites were gaining more access to the country afterWorld War II. All these conditions made Mandela persuade the committee he formed to go on strikes and civil disobediences against the government for the betterment of the blacks. His struggles then continued which bore some fruit in those times but he was arrested in 1962 after he was found by police (Mandela 1990; Boehmer 2008). Mandela was detained for twenty seven years in prison and is known to be one of the longest imprisoned freedom activist in the history of the world. After his release from jail one could clearly see his growing influence on the people of South Africa when thousands of people came to greet him outside the jail. After being released from the jail he started his freedom movement again for the blacks of South Africa. He was the made the president of African National Congress again in 1991. It was after the death of a member of ANC that presidential elections were held again.The African National Congress won the presidential elections and Mandela was

Letter from Mahavira Essay Example | Topics and Well Written Essays - 750 words

Letter from Mahavira - Essay Example By enduring all sorts of calamities, I was given this name Mahavira, which means great hero or brave and courageous. You have to learn how to conquer your desires and feelings, not be conquered by them. The only way to liberate yourself from all the pain is learning about the right faith (samyak-darshana), right knowledge (samyak-jnana), and right conduct (samyak-charitra). This last is based on the five vows. Do you remember the five great vows Nonviolence (Ahimsa)-do not harm any living being; Truthfulness (Satya)-to speak only the truth; Non-stealing (Asteya)- do not take anything that was not given to you; Chastity (Brahmacharya)-do not indulge in sexual pleasure; Non-possession/Non-attachment (Aparigraha)- to detach from any material possession. These five principles will help you achieve the blissful state. But you need to detach completely from people, places, and material things. That is why I spent twelve years of my life in silence and deep meditation. Sometimes, I spent days without eating, I had no place to live or clothes to wear, but I achieved Kevalnyan, enlightenment. When I learned this ultimate truth I decided to travel around India and share this knowledge. Be careful with all the living beings, if you harm them, you will be harming yourself. If you take something that was not given to you, it would be like stealing to yourself. Indulging in sensual or materialistic passion will only lead to vices like greed, lust, hatred and anger. These feelings are all violent and destructive; they can lead you to kill. Your karma will accumulate. If you wish to become a monk, you will have to follow your vows strictly. Monks and nuns will have to be very strict about following the Jain philosophy. Everyone can achieve the ultimate happiness; I do not make distinction between men, women, rich or poor. I divide my followers in what is called a four-fold order: monk (Sadhu), nun (Sadhvi), layman (Shravak), and laywoman (Shravika). I believe that the theories of Anekantvada and Syadvada, explain the relativity in the world. The world has an infinity of view points depending on the time, place, nature and state of the one who is the viewer and that which is viewed. The truth has many aspects, it depends from the points of view. What is true from one point of view may vary from another. Absolute truth cannot be obtained from any particular perspective alone. Absolute truth is the sum total of all the different-view points. Imagine for example that you have your eyes covered and that you come across a river while you walk. You step inside and the water covers up to your knees, not too deep it seemed. When you go out and uncover your eyes, you discover that you were standing up on a rock inside the river, but that the river was in fact so deep that it would cover you up to your head. The perspective changed the way in which you described the river. In order to obtain Moksha, you can follow the self-discipline methods I have preached and practiced. Some of them are: disregard of worldly objects, moral purity, meditating without moving the body, self-denial, penance, austerity, renouncing to pleasure, and freedom from karma. Meditation is very important in the life of a Jain. It helps to discipline the mind and the body. Sometimes you will remain in deep meditation in a same position for a long time, while your mind

Politics of contemporary Middle East & North African Essay

Politics of contemporary Middle East & North African - Essay Example A historical perspective The history of Egypt was changed after the Arab conquest of 641. The military commander Amr ibn al As initiated the processes of the Islamization and Arabization. From the ninth century Egypt was ruled by strong autonomous dynasties and the destiny of the country was in the hands of hereditary dynasties (History of Egypt). Adelson stated: The Middle East, if I may adopt a term which I have not seen, will some day need its Malta, as well as its Gibraltar; it does not follow that either will be in the Persian Gulf. Naval force has the quality of mobility which carries with it the privilege of temporary absences; but it needs to find on every scene of operation established bases of refit, of supply, and in case of disaster, of security. The British Navy should have the facility to concentrate in force if occasion arise, about Aden, India, and the Persian Gulf (Adelson, 1995). North Africa underwent substantial changes in the 5th century. Tunisia was invaded by E uropean tribes. Starting from 7th to 15th centuries Tunisian population experienced numerous migrations and Jews and Hispanics Muslims entered this country. Tunisia as Arab cultural center was known as the Turkish Ottoman Empire until it was protected by France in 1881. Starting from 1956 this country gained independence, but there is still a close connection with France on political, economic and cultural levels (History of Tunisia).   According to John Foster Dulles,  the Middle East is "the area lying between and including  Libya  on the west and  Pakistan  on the east,  Syria  and  Iraq  on the North and the Arabian peninsula to the south, plus the  Sudan  and  Ethiopia" (Davison, 1960). Sir Ignatius stated that  Middle East  means "those regions of Asia which extend to the borders of  India  or command the approaches to India" (Adelson, 1995). Current events The main common feature between Tunisia and Egypt is a repressive regime, which is appr opriate for other Middle Eastern autocracies (Egypt and the  Middle East:  revolution  or evolution?) In spite of a social turmoil, it is relevant to note that Tunisia is â€Å"an economically successful state† (Dunne 2010). In accordance with data of the World Economic Forum's  Global Competitiveness Index 2010  Tunisia  Ã¢â‚¬Ëœgained the lead’ in comparison with Poland,  Italy and  Spain. In 2010 Tunisia was â€Å"a country for tourism, not terrorism† (Burger 2010). Social support of the government enabled pregnant women to receive prenatal care; there were favorable conditions for businessmen to start their business in 11 days (Burger 2010). In spite of the mentioned data, an oppressive regime of President Zine el-Abidine Ben Alikept has been an issue of a great concern for Tunisian society. 90s were marked by imprisonment of more than 10,000 political opponents, Islamists, or ‘suspected enemies’ (Burger 2010).  There was no cha nce to criticize Tunisian government. Tunisia was known as the country with the most repressive regime. Among Middle Eastern dictatorships,  Tunisia  was considered one of the most repressive. Thus, a current protest of public in Tunisia is often compared to a ‘dog who barks in a desert’ (Burger 2010). Voiceless people are not afraid and finally express their ideas versus their government, their real

Write about this picture Essay Example | Topics and Well Written Essays - 750 words - 1

Write about this picture - Essay Example The first picture is of a woman seemingly suspending on the air with cactus plants around her. The first picture I get when I look at the picture is that the lady is extraordinary. Therefore, the picture is drawn in an era when there are beliefs on extraordinary events. Cactus in most cases is a sign of a dry area like a desert. The woman, therefore, could have been from an area of drought. The cactus also represents challenges and hardships. Interesting enough the lady seems to be unbothered by the situation surrounding her. She seems to have been raised up from the ground. In my view, it shows some form of victory. The woman seems to worry less about the things surrounding her. The colors used in the picture are also a depiction of some form of victory and joy. The colors forming the surrounding areas show some form of darkness that comes along with fear and uncertainty. The lady seems not to be worried by any of these. The cloth that covers her also shows some form of protection a nd defense from any forms of attacks as the cloth covers her. The second picture too seems to be of the same lady. The angle that the neck has bent is almost the same as that of the lady in the picture with a frame on it. There are thorns that surround the second picture and beyond the thorns are a black figure that in my view seems to be an evil ghost. The black color and other dark color combination greatly brings the meaning that is expected to be derived from the picture, The picture seems to be of older centuries when there was high belief in superstition and religious devotions. The lady in the second picture seems to be undisturbed by the challenges and threats that surround her. She seems to be protected from the challenges that face her. The picture colors used show the audience that the picture is of older times (Powda, 2013). In my analysis and research, there seems to be a connection between the lady in the picture and the religious

Information systems 2 Coursework Example | Topics and Well Written Essays - 1000 words

Information systems 2 - Coursework Example Red Cross gets information about individuals during membership registration, blood donation exercises or during participation in charity activities. Individual details are regularly updated in these institutions as in Tesco updates are made when one shops online. Individual’s tastes and preferences are updated depending on his or her shopping basket. Too details are updated when one uses his or her Tesco credit card or club card when shopping. There are loads of concerns about personal data privacy. Privacy about personal information is of much concern like on financial status for example Tesco supermarkets can access accounts of its credit card holders. Health data should be held secret. Therefore people are afraid of hackers, email scams or phishing and cookies which may expose them to dangers. Data can be retrieved from different sources. The sources can be either internal or external. For Tesco, internal sources of data include sales from internal operations such as sales data, in cventory data, human resource data, systems data, product data and marketing data. These may include information from data from internal research, campaigns and promotions. External sources in Tesco include information from competitors’ sales and products, from website, and other third party data such as census data, survey data and demographics data. There are a number of assumptions that are made during warehouse building. For web sources it was assumed that conjunctive queries were enough to retrieve information of interest. Too the information collected was assumed to cover the whole population. The integrity of data was highly reliable. A decision support system is a computer based system or subsystem that is interactive and intended to assist in decision making. It employs the use of communication technologies, documents, data, and knowledge models to solve problems and make decisions

Write about this picture Essay Example | Topics and Well Written Essays - 750 words - 1

Write about this picture - Essay Example The first picture is of a woman seemingly suspending on the air with cactus plants around her. The first picture I get when I look at the picture is that the lady is extraordinary. Therefore, the picture is drawn in an era when there are beliefs on extraordinary events. Cactus in most cases is a sign of a dry area like a desert. The woman, therefore, could have been from an area of drought. The cactus also represents challenges and hardships. Interesting enough the lady seems to be unbothered by the situation surrounding her. She seems to have been raised up from the ground. In my view, it shows some form of victory. The woman seems to worry less about the things surrounding her. The colors used in the picture are also a depiction of some form of victory and joy. The colors forming the surrounding areas show some form of darkness that comes along with fear and uncertainty. The lady seems not to be worried by any of these. The cloth that covers her also shows some form of protection a nd defense from any forms of attacks as the cloth covers her. The second picture too seems to be of the same lady. The angle that the neck has bent is almost the same as that of the lady in the picture with a frame on it. There are thorns that surround the second picture and beyond the thorns are a black figure that in my view seems to be an evil ghost. The black color and other dark color combination greatly brings the meaning that is expected to be derived from the picture, The picture seems to be of older centuries when there was high belief in superstition and religious devotions. The lady in the second picture seems to be undisturbed by the challenges and threats that surround her. She seems to be protected from the challenges that face her. The picture colors used show the audience that the picture is of older times (Powda, 2013). In my analysis and research, there seems to be a connection between the lady in the picture and the religious

Culture Development Essay Example | Topics and Well Written Essays - 1750 words

Culture Development - Essay Example A few examples include the learning a belief, way of doing things, even if they do not share a biological relationship which has led to development of the human "instincts". According to anthropologist, culture is not a product of biological evolution, but it is rather a mean of human adaptation to the world. Culture enables humans to change rapidly to the physical changes in the earth. The cultural phenomena is universal however, cultural adaptations changes from place to place with different set of meanings from place to place and people to people. As the culture has a symbolic system, it meanings also differs from place to place with changing beliefs, myths, rituals, tools making, house design, living and eating habits. A few anthropologists differentiate between symbolic and material culture, however since 1980 majority of archeologists agree, that the symbolic culture and material culture are interwoven and symbolic culture is expressed through material culture. Culture normally has certain unique characteristics such as: (a) symbols, which is an abstract way of referring to objects, ideas and feelings with the help of language;(b) culture is shared with in a group; (c) culture is not hereditary, but learned, even though people differ biologically, culturally they can have similar habits and behaviour; and Human being compr(d) Culture is adaptive. People use culture to quickly adjust and adopt to the changes in the world. Culture as a symbol Human being comprehends and communicates in symbols. It is these symbols, which allow people to develop complex ideas and thoughts with other people and language and arts are symbolic in nature, which makes it easier than gestures to express human emotions through symbols. A symbol some times has a relation or may not have any association with an object or idea. For example for Americans, the combination of white, blue and red colour has special meaning, the people in China consider red colour sacred one. In reality such colour may not have any practical purpose, but if these colour are combined in a shape of flag, people are willing to die for it as it stands as a symbol of honour for a nation. In order to convey, new ideas, human being has to constantly create new symbols and add more meanings to their expressions and feelings. Sometimes, one word is used to convey an idea, and some times combination of words are used to convey some deeper meaning. Human beings right from birth are able to construct and comprehend such complex symbols. Language provides a mean to store and communicate such expression, but some times it exceeds the capacity of the non-human animal. For example Chimpanzees, which are the closest genetic relative to human have few unique calls and gestures to communicate with each other. Chimpanzee in the lab experiments have been taught to communicate in sign language and were able to master a vocabulary of few hundred words, however chimpanzees do not have developed vocal tract like human beings. Culture through Learning Human beings are not born with culture, it is rather learned by living in a society. In all human societies children learn culture by imitating adults through the process of enculturation, which takes years to complete. In all human societies, children learn culture from adults and this process is called enculturation, or cultural transmission. However, it is not only

Hdl and Ldl Essay Example for Free

Hdl and Ldl Essay HDL means high density lipoproteins, Lipoproteins are a combination of lipid and proteins. They are very essential for the body to restore tissues and cell membranes. High density lipoproteins move very easily throughout the blood, they do not get stuck in it. HDLs are produced by the combination of unsaturated fats, cholesterol and protein. These tend to carry cholesterol from the tissues to the liver to be broken down. LDL or low density lipoprotein is the major cholesterol carrier in the blood. When a person has too much LDL cholesterol circulating in the blood, it can slowly build up within the walls of the arteries feeding the heart and brain. Together with other substances it can form plaque, a thick, hard deposit that can clog those arteries. This condition is known as atherosclerosis. The formation of a clot in the region of this plaque can block the flow of blood to part of the heart muscle and cause a heart attack. If a clot blocks the flow of blood to part of the brain, the result is a stroke. A high level of LDL cholesterol reflects an increased risk of heart disease. That is why LDL cholesterol is often called bad cholesterol. LDL are made up from saturated fats, cholesterol and proteins, these take cholesterol from the liver to the tissues where it is stored. Effects of the diet on levels of HDL and LDL The diet has a massive effect on the lipoprotein in the blood. It is best to keep a low fat diet which ensures a low lipoprotein content. A higher concentration of HDL is preferable as that lipoprotein breaks down cholesterol instead of storing it inside arteries. Why is flora heart healthy even though it is a high fat spread? Flora is heart healthy as it contains plant sterols which actively remove cholesterol from the body by partly blocking the absorption of cholesterol in the intestines. Cholesterol that isn’t absorbed is then removed from the body, resulting in a lowering of LDL cholesterol levels.

Management Principles at Tesco

Management Principles at Tesco Introduction The organisation which we have taken for the study is Tesco Express the sub brand of Tesco Plc. In our study we are going to identify, describe and evaluate the following management area of Tesco Plc, where we will be involving Marketing Principles to give proper management report on the basis of below strategies: The Organisation Orientation The competitive advantage of the organisation The Impact, positive and negative of the organisations Marketing Mix Management report of Tesco Express- Strength, weakness and improvements that will help to maintain competitive advantage in near future Origin of Tesco Tesco Plc the leading Britain retailer among the top three retailers in the world. They are operating 3700 stores among the world and they have employed around 470,000 employees. They are operating in 14 countries and they are UK, Republic of Ireland, India, China, Japan, Czech Republic, Hungary, Malaysia, Poland, Slovakia, South Korea, Thailand, Turkey, and USA. Tesco Plc was started by Jack Cohen in 1919 and the name Tesco was first appeared in the shop in Edgware in 1929 since the company has grown they were implementing their innovation in different business. Jack Cohen founded Tesco and his first day profit was  £1 among his  £4 sales on selling a grocery from the stall in East London. In the year 1924 the first in-house brand of Tesco has launched and they named that product as Tesco Tea. The names come from the initial of TE Stockwell, who was a partner in the tea supplies and the CO from Jack Cohens Surname. In the year 1932 Tesco stores limited have changed to Tesco private Limited Company. Tesco the brand which have changed their way they do business so fundamentally in each and every part of its company. Because of this change they have done in to business which also includes the loyalty management. For that they have taken a different expertise among the world as the earliest and that they have that named as Clubcard. Tesco joined with DunnHumby and created a Clubcard to tracks the buying behaviour of their 13 million customers, through recording and tracking consumption data from shopping bills. Tesco and DunnHumby have jointly built, maintain and mine a rich customer database with information. The Organisations Orientation: Their core business logic is to satisfy their needs and wants of the customers. The production department when starts to manufacture the product, it focuses on the promotion, distribution, pricing etc. How Tesco Express implemented its Market orientation: It overall beats the competition in producing the best quality product to the end users with great customer satisfaction as mentioned below: Flexibility Plan and goal setting Managerial and interpersonal skills Flexibility Tesco Express is widely opened across the cities in UK and gives options to many consumers to shop easily. In total there are around 150 shops which is great benefit to the consumers. They have introduced online trading where customers can place an order and buy it without any hindrance. Self billing has been bought up to avoid queues, saves time and energy, people can use the self bill system and pay by themselves and also introduced Club cards in which they can measure sales and improve accordingly by collecting database. Plan and goal setting- Every organisation has its own plans and works only with the setting right goals at right time. Plans are to maximise sales and profits, maintains No 1 retail store in UK. Targets competitors and remains as a market leader, provides goods/services that are cheap and affordable to public. Business plans and modules are followed to achieve respective goal. Each objective has deadlines to meet so they have to meet their set objective within the stipulated period of time. E.g., Point of sale is an important merchandising activity to remind, people to stock up, just in case, a different product in categories has been brought together under Barbecue Theme, and a sale tends to increase. With the exceptions of meat, Tesco Express has brought all its barbecue products together under one category in store in order to promote sales and profits. Managerial and interpersonal skills Good managerial and interpersonal skills determine good business, we will explain one by one. Managerial skills- It means that one who takes responsibility in handling set of teams and everyone has to report to him/her. One who completes the task within stipulated period of time so that every other staff members can be motivated and then work effectively and efficiently. Tesco express handles sensibly in this department as it has to deal with the customers directly. Good managers will follow the prescribed plan and work accordingly. Interpersonal skills- Communication is nothing but exchanging words with one and another and it is must in any field. Good communication can become good leaders. When handling customers of different regions, each one has different style of speaking so Tesco express handles this part very well. Once staff members have good communication skills it automatically enhances and builds relationships. Marketing: Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. (C.I.M, 2001) In this cut throat competition, Tesco innovations and re-innovates the new product as per the marketing environment in comparison with its fellow competitors. Healthy competition gives the best outcome of the product like price and quality. The main aim is to maximize customers value as a source of competitive advantage. Tescos Marketing Concept It congregates the customer needs, wants and preferences more effectively and more closely than competitors like ASDA, Sainsbury WM Morrison supermarket. The basic philosophies of the organisation are production and sales, it integrates the various activities like production, selling, distribution promotion, advertisement and human resource management in a profitable way for the service of the customers. Production: Focuses on the goods where quality matters and profit is gained on the volume of sales. Quality should be maintained in all the stages of production The company which offers around 1000 products under their own brand Tesco. Comparatively they are quality oriented and price oriented. These products are mainly targeted customer daily needs. They are following exact market economics to market their products. Sales: Even Tesco has its own products in Tesco express also they sell products from different brands too. While comparing with other products Tesco products is more cost effective and with high quality. Tesco Express is one of emerging sub brand in the UK is offering the customer to minimise their shopping time. New innovation has been brought in the form of advanced technology for the customers to generate and pay their own receipts by them. Goals have been divided into 3 different sets Once it sets up the plan with the right objective, the next strategy is to maximise sales with customer satisfaction. Let us take through with 3 different sets of goals. The organisation recognises the market movements of its competitors in order to maintain good mindset in peoples mind. It strives hard to satisfy customers needs, preferences and taste which is very big task. The last and foremost goal is carried out in the internal management to increase productivity with great coordination among staff members who works as a team. Let us concentrate on planning aspects with involving planning strategies as discussed below. Marketing Planning: Turning strategies into implementable action and it is a detailed written statement where each and everyone in the organisation must follow the principles and guidelines and act accordingly. Planning is decide in advance what to do and what not to do, planning plays a vital role in the supermarket division as it deals with FMCG products, in day todays business the sales increases rapidly when everything goes according to plan. Internal and External Environment Key Aspects Where are we now? Significant improvement has shown in identical market in UK Marketing Audit Market Research Environment Analysis How did we get there? They got there simply because of good performance which was solid. Where are we heading and where do we want to be? Tesco express has strived to achieve the highest standards to ensure the long-term access to quality products and maintain their position as the UKs number 1 supermarket. Tescos aim is to keep customers happy, to achieve high profit margins, to motivate workers, expand its marketing strategies, and support economic issues and to be friendly towards the environment. Tesco aims to cover every conceivable part of the consumer base with management controls with review procedures. How might we get there? It has good marketing mix strategies and implements successfully. By doing so it has reached heights by giving services to consumers. Let us talk about the Positioning of Tesco Express In earlier days Tesco did not have the brand name but when sales started picking up and demand was on higher side, it did not compromise quality in order to reduce price and it is very convenient to the customers to purchase products as quality of products are available. Once customers got an idea how good Tesco is then Tesco gained its brand name. With the brand name Tesco started to experiment the products with greater profits and then it is managing the customers with great customer loyalty. Philosophy of entire marketing mix hinges with good positioning and failed to do so creates unsound positioning. Positioning Strategies Reasonable price Good quality More and variety of Products Clearance sales Weekend offers and Festive offers Keys to successful positioning are based on competitiveness, successful positioning, creditability and consistency. Repositioning of product Takes place when positioning of products declines Change in customer tastes and preferences New competitors enters the market Competitive advantage of the organisation Jack Welch, former CEO of GE says, If you dont have competitive advantage, dont compete. (Jobber 2007:773) In the face of global competition and cut throat competition, there are many competitors are growing day by day and the rule of survival for the fittest comes into picture. Companies are forced to survive by increasing the production and sales at a better rate. With todays technology changing day by day organisation has to put the best foot forward to stay and compete. As a result they gain enormous experience to handle different sets of consumers and their buying habits Marketing is all about to generate transactions and to generate relationships. No organisation stands alone in the market without competitors; the company cannot develop its products by developing the product range and its features but also faces the competitive environment of the market. The factors which analyse the changing economic environment of the trading community and it react accordingly. The competitors also influences various factors such as success or failure of a business in any market conditions, this is why it is important to consider systematically a number of aspects of competitive behaviour. Competitive analysis is a systematic approaching in understanding the key factors of the planning strategy in terms of objectives, resource allocation and implementation through the marketing mix. A good understanding of these factors reveals the organisation to be in a stronger arena in building and sustaining foundations for the firm to hold its position to maintain the reputation in the longer run. When competitors are identified, the probability of forming them into clusters, depending on focus and strategy. The outcome of the identified clusters identifies strong and weak competitors in each group which can be considered as the strategic opportunities defined. These are the number of different characteristic that can be used for identifying strategic segments, which in turn provides a useful framework for evolving opportunities in business environment that leads to an order of implementing organisational behaviour techniques of competitors data that relies on financial performance of the segments served in marketing strategies. The arch rival of Tesco express is Costcutter because they are the one who have similar marketing policies to overcome its rival. Tesco Express is spread all over the United Kingdom with in and around 1000 outlets but Costcutter is with 1600 outlets. Comparatively Tesco express and Costcutter got the same logic of attracting their customers to sell best quality with reasonable price. However when we analyse the competitive advantage of Tesco to overcome its fellow competitors with new innovation called Auto billing and paying system but Costcutter lacks with that facilities. Opening as well as closing times varies with Costcutter as it is opened 24 hours open and Tesco express opens from 6am in the morning and closes 10pm in the night. So all we can say is that they are the perfect competitors with having leads and falls with each other in different facts. Tesco express is using different segmentations to make the Tesco express successful among their competitors and their segmentations are geographic, usage and loyalty; On geographic segmentation they categorise their shops according to the market. They mostly were concentrating on the region where they can have the more people who are be the bread and butter consumer that means people who wants to buy one or two products at that specific period of time. Theres a brand familiarity that you dont always get from a local store and the concept is familiar through use of the superstore predecessor. On usage segmentation being an express the range is limited and choice or very little and the price is bit higher than its own Tesco extra. On the loyalty segmentation they have just been the successor of the concept called Clubcard. They have track the customers with the card and it make them to analyse to find the exact need of customer and they serving them according to their needs. Marketing objectives of Tesco Express as follows: Tescos Marketing Objectives The main aim is to retain customer satisfaction and maintain number 1 Retail Company in the UK To maximise sales and profit To provide reasonable price to the consumers Marketing Environment Marketing environment and its influences It has been divided into 2 different categories based on 4ps Micro Environment Macro Environment Micro Environment has been divided into 4 divisions namely Suppliers Distributors Competitors Customers Macro Environment has been divided into 5 divisions namely Socio Cultural Environment- Factors affecting demographic structure of the population, lifestyles, attitudes, cultures, issues of public and private concerns, tastes and demands Technological Environment- Creates new product opportunities and improve production Economic Environment- It determines demand and supply chain Political and legal Environment- Rules, laws and regulations are operated as per the Government bodies. Ex: Smoking in public places Ecological Environment-Factors such as global warming, pollution, recycling, packaging etc. Macro environment with Tescos principles Socio Cultural Environment- Brassington and Pettitt has given definition regarding Demographic, where he briefly explains that it is the study of the measurable aspects of population structures and profiles including factors such as age , size, gender, race, occupation and location. Tesco express has widely opened across and also outside UK to satisfy customer needs and preferences. It represents the strength and weakness. There are wide range of products to satisfy all ages and all classes of people. It broadens tastes and demands according to peoples lifestyle and their expectations. If it does not satisfys then customers can lose interest and faith. Technological Environment When an organisation uses more and more different techniques then flexibility comes into picture. Tesco express operates paperless transactions. It brings out new innovation strategies to market the product as per the existing environment. The recent one which it has introduced new way of billing system call, Till , where customers can pick, pack and invoice themselves.. This new system has given new dimensions to the customers to save an extra time. Market research is carried out on a regular basis where an organisation collects information with the respect to the customer focus Economic Environment In this Economic environment two keywords which handle the whole market are demand and supply. When there is a demand in the market supply increases automatically, this will have a huge impact in the business environment. They concentrate on the factors affecting economic business and monitor them in order to overcome. Political and legal Environment Each and every organisation concentrates on the government laws, rules and regulations. Tesco Express follows strict rules and regulations and gives out warning signals to the customers. It also gives smoking free environment. E.g., Smoking is prohibited. Ecological Environment It aims to set up a greenery environment in the form of waste, packaging, recycling, and also cutting carrier bag use. It converts waste into an energy source and reduces the amount of waste going to landfill by over a third and works on waste targets scheme which are reviewed and reported every week. We have taken examples of two like packaging and recycling. If we take packaging with the product name called Eggs. Packaging helps to protect and preserve food for longer duration and promotes the product to reach the customers in the best condition. Recycling facilities are available in all our markets except China and Turkey. Tescos future plans are to implement recycling facilities even in respective countries as mentioned to have a global impact in the marketing environment. In UK we have 600 recycling centres of our larger stores. Last year we helped customers to recycle approximately 200,000 tonnes. Market Segmentation The identification of groups of individuals or organisations with similar characteristics that will have significant implications for the determination of marketing strategy. (Jobber 2004) Segments can be defined on the basis of Tesco principles Customer Satisfaction- customers can be pleased all the time because all the products are available under one proof so chances of pleasing them will be on higher note. They dont target individuals indeed they target on the whole. Customers have variety of products to choose and satisfy their preferences. E.g., Products are sold to all age groups with reasonable price and with most importantly good quality Methods of Segmentation Geographic: It targets customers as per the location, country and also takes into consideration whether it is Rural and Urban. Before it opens any new branches, it undergoes market survey based on the customers potential within the respective location. It also makes sure that for which county products are produced, plans for the available resources so that can be used up to the fuller extent, different sets of people has different taste and preferences according to their lifestyle. E.g., In China people have different lifestyles when compared to UK. Demographic: Once it does sets up the business by creating a layout of the geographic successfully, now the next part is to introduce product based on the marketing analysis which includes people age, sex, race, income, occupation, socio-economic status. It collects complete database and then goes forward. Surveys are conducted at regular intervals with the interest of not losing customers focus and interest. This reduces the negative impact on the organisation. Geo-Demographic: Geo- Demographic is nothing but the combination of geographic and demographic. Organisation works on the purchasing behaviours of the people. Once it gathers the available date by doing research in first and second stage and then works as per the prescribed plan. Postcode systems can assist agencies in the new business development, customer profile and identification. Psychographic: Tesco divides the market on the basis of life style and personality of the consumers. It targets people of all ages with their requirements. From grocery, eatables, liquor Mission Every business has its goals/objectives and works on directions set by the management. No firms can succeed without objectives and tagline of Tesco is, Every little Helps. This tagline has created a realistic statement which is motivating and creates intent in the organisation. The realistic purpose is to provide focus and direction through the conduct of the business. Marketing Mix An Effective marketing mix Tesco compromises on price and does not compromises on quality More demand and more supply. Customer loyalty The Impact, positive and negative of the Tesco Express marketing mix Marketing mix is divided into 7ps but let us concentrate on 4ps which as follows. Promotion Place Price Product We will critically discus 4ps in the following stages: Promotion Promotion is generally referred as awareness created towards the introduction of new product and also the availability of the existing product by means of selling activities and advertising. The main aim of promotion is to spread awareness of the products, uses and benefits. It helps the organisation to position their products in the market to reach customers. The effective tool of promotion of Tesco Express is in the form of television and email adverts, message should be clear and simple so that it can reach the targeted audience by creating a desired response. There are different types of promotions such as advertising, personal selling, public relations and sales promotions. Promotional strategy One of the Tescos key strategies in the promotional activity is, Clubcard loyalty scheme where it has been a huge success and in turn their market share has been increased. This change has led them to be a market leader. They were giving best and competitive prices to the market, products like fresh vegetables, fish, chicken , mutton, beef and all sorts of necessary day to day needs which were outsourced from the farmers , fish, mongers , butchers directly. They have opened number of convenience stores in every possible place and therefore have a good appeal to a huge number of customers in the market environment. Advertising It can be defined as any paid form of non-personal promotion transmitted through a mass medium. The sponsor should be clearly identified and the advertisement may relate to an organisation, a product or a service. The key difference, therefore, between advertising and other forms of promotion is that it is impersonal and communicates with large numbers of people through paid media channels. (Ref 1) Each and every organisation will advertise for the products produced, Tesco has always gives ads saying that they sell cheapest product in the whole of UK and it is one of the cheapest selling supermarket, where they claim that the price of the products is at least a penny less than their competitors firm in the advertisement featuring Prunella scales and Jane Horrocks comparing bills between Tesco and other stores. Stringent rules has to be followed when it is giving comparative advertising as per UK governments rule and abides the body for advertising standards, the Committee of Advertising Practice as listed in the rules and regulations act. They also have different advertisement taglines called, Every little helps, We sell for less, 1 billion pounds off, is youre nearest the dearest, Low prices every day because we sell 10000 everyday. There have been many advertisement campaigns stating that their products are cheaper to their direct competitors. Sales Promotion According to the institute of sales promotion, sales promotion is: A range of tactical marketing techniques designed within a strategic marketing frameworks to add value to a product or service in order to achieve specific sales and marketing objectives.(Ref 3) The store offers a wide range of promotional offers in various times, if they open a store they would give away vouchers having a  £2.00 discount on every  £6.00 spent for every passerby, club card members, computer tokens for schools. Below are the examples of New Year sales promotion. Examples of the New Year promotions offers include: Danepak Maple Cure Back Bacon 220g, was  £3.00, now  £1.50 Extra Large Pineapple, was  £3.00, now  £1.50 Dolmio Original Bolognese Pasta Sauce 750g, was  £2.12, now  £1.06 Princes Tuna Chunks In Brine 4X185g, was  £5.39, now  £2.69 Maryland Choc Chip Hazelnut Cookies 150g, was 86p, now 43p. Kelloggs Special K Oats and Honey 425g, was  £2.87, now  £1.40 Pampers Baby Wipes Sensitive Refill 63, Buy One Get One Free,  £2.29 Technika 24 Full HD TV with Free View DVD, was  £279.97, now  £229.97 Acer 4GB, 15.6 Laptop, was  £497, now  £397 Garmin Sat Nav, 215W, was  £149.97, now  £99.97 Public relations and publicity: Stanley (1982, p. 40) defined PUBLIC RELATIONS as: A management function that determines the attitudes and opinions of the organisations publics, identifies its policies with the interests of its policies with the interests of its publics, and formulates and executes a programme of action to earn the understanding and goodwill of its publics. Tesco maintains a good relation with the customers as per the sources, they have responded to query in time and they have attended to every problem faced by the customer, compromising on quality is not possible but most times they compromise on price. Good coordination is maintained even with their suppliers to maintain high standards. It also involves in wide range of charity operations. E.g., Ref 5 Public relations(Ref 6) Tesco uses a range of Public Relations firms including: Weber Shandwick Worldwide; 72 Point (part of the SWNS Group the UKs biggest independent press agency); CHA, the workplace communications consultancy; Good Relations;142 GGK Public Relations (Poland);143 The Maitland Consultancy. Lawson Lucas Mendelsohn (LLM)144. Marketing communications budget: Pickton and Broderick (2001, p. 67) define integrated marketing communication as .a process which involves the management and organisation of all agents in the analysis, planning, implementation and control of all marketing communications contacts, media, messages and promotional tools focused at selected target audiences in such a way as to derive the greatest economy, efficiency, effectiveness, enhancement and coherence of marketing communications effort in achieving predetermined product and corporate marketing communications objectives. (Ref 7) So we have discussed about promotion and then we will concentrate on place. Place Place means where the organisation is set up and it depends on distribution channels and market research. The main responsibility of the is to reach the product to the customers in the right time and at the right place. Good channel strategy highlights the growth of the company. Tesco express has different distribution channels, like most other retailers they draw the products from their suppliers to their regional warehouses or distribution centres which is then prepared to be delivered to their stores. In an idea to reduce their prices and improve their reliability of the products they have extended their logistics practice by collecting directly in their factories and to their suppliers. They are using 3 types of transport in order to reach the customers early. Ex we have taken road, rail and canal Road In response to the fear of over congestion of roads and a huge increase in fuel prices and concern over its carbon foot print Tesco are switching of their supply chains to alternative modes. Rail The Eddie Stobart group partnered Tesco in distribution of its products in the year 2006. Canal The Tesco started using the Manchester ship canal in 2007 to ship wine from Liverpool to a distribution facility in Manchester. The wine is previously offloaded from the south coast so that it completely avoids the road traffic. Market coverage Ensuring that the product is made available through appropriateintermediariesso that: (a) the potential customer can access it as easily as possible; and (b) the product is properly displayed, sold and supported within thechannel of distribution. Market coverage might involve intensive distribution, selective distribution or exclusive distribution. (Ref8) According to Tesco express they target on a place where it is easily accessible and effective they setup stores or acquire the existing stores in that area they have been successful with that kind of strategy, they do a lot of ground work dating back from the customers and then to the aisle rows, they are frequently replacing the items which are sold out. Specific channel members In the Tesco the channel members are appointed by the company itself where each one of the member in that board has a specific area to cover where the price negotiation, order approval and all the other necessities are taken care. Each department in the Tesco has its own head where the deciding authority is that person so they do-not have any intermediaries it is all B2B dealings. They outsource it directly from the producers. Warehousing Warehousing is an important link in the physical distribution chain. It enables goods to be stored and subsequently moved according to customer demand. The type and role of the warehouse will vary according to the demands of the products. (Ref 9) In this part the Tesco has been playing an completely efficient and an more organised way of warehousing they are frequently being refurbished with the products. There are a number of warehouses situated in the places which are easily accessible for the stores maybe it a superstore, express, extra or a metro. Product Product means commodity offered for sales and it gives be benefit to customers. We often distinguish between product and services, service mainly on tangible products. It also means physical products which satisfy the customer needs and preferences. While other competitors in the market, product sh

Muhammad Ali :: essays research papers

Muhammad Ali The greatest mystery of the 1996 Olympic summer games in Atlanta, was solved at 28 minutes past midnight the day of the opening ceremony. The crowd erupted when the Olympic torch was passed to Muhammad Ali. The Olympic gold medal boxer Muhammad Ali lifted the torch and trembled before a crowd screaming ‘Ali'. He then sent the fire soaring high above the stadium to ignite the ceremonial Olympic cauldron. This moment was truly one of the finest ever to many sports fan, considering the tragedy Ali has been through, he still executed the mission as a true champion. Ali was born Cassius Marcellus Clay in Louisville, KY., on January 17, 1942. He grew up in a poor family. His adolescence was influenced by a prejudice society, and the poor black neighborhood where he grew up. Ali had problems in school at an early stage and felt he wanted to do something different. His dreams were going to be fulfilled at an age of 12, when Joe Martin, a police officer and a boxing instructor, encouraged Ali to start with boxing. Ali showed great skills at an early stage of his boxing career. At the age of 16, Ali had won two Golden Glove Titles, two National AAU Titles, he was by now nationally recognized. When the 1960 Rome Olympic Game was about to take off, Ali was provided with an opportunity to represent his country. At this point he had fought 103 amateur matches, and had only lost five. Ali went with the Olympic team to Rome, and he did not only participate, he also won the precious Olympic gold medal. Ali returned home from Italy, and he felt that he had made a difference when he won the gold medal for his country. When he got back to his hometown, Louisville, he thought that he was going to be treated as a champion, but he was still discriminated by the white society. In anger, Ali decided to throw his Olympic gold medal into the Ohio river, as a protest against what he perceived as racism in his hometown. At this point Ali wanted to take a stand against the discrimination of the blacks in the US, and did so by his actions. By the age of 22 Clay had a professional boxing record of 19 wins and no loss. On February 25, 1964, Ali got the chance to fight for the world heavyweight championship. Despite his prior record, Ali was considered to be the underdog, few â€Å"experts† gave him a chance. Before the fight Ali used the media

Analysis of as new park case study Essay

Analysis of as new park case study Introduction                   The planning process involves developers, communities, engineers, planners, and government. The involvement of all the stakeholders in planning process ensures that a project is positively implemented in the public interests (Carmona, 2010). The new project would commence as an improvement the old city. The old city was widely used by women and children. Although it was developed 30 years ago, it still remained as the best choice for the people living at its vicinity. It formed the best recreation centre for people during warm winter season. The new park would replace the old trees, grass, and build new shades and buildings that would be used to shade people during hot weather. The case involved closed down of the old city for 2 years and relocation of people living around the city to place where there were no social amenities such as schools and recreation centre. The case represents of unethical issues that pertains to urban planning evident through th e developers.                   The ethical issues include closure of the city and denying people their recreational facility. The new park development would deny people a chance to enjoy their recreational facilities, which is professionally unethical to a developer. In addition, the developer would be destroying people’s heritage on old trees and grass. The modern buildings would destroy the old trees and grass heritage in the new park. Moreover, it is not ethical to transfer people from their own comfort zone where they enjoyed social amenities such as schools, parks and other infrastructures such other shopping malls to a place where they no longer enjoy the amenities. The act is believed to on self- interests that do not care about other community. In planning process, it is important for planners and developers to consider professional ethics while executing their city planning so that respect between communities and the affected people is maintained (Allen, 2009).                   In this case, the most probable solution would be first to develop the area where the two communities would be relocated before relocating them. It would be most appropriate if the government could start by developing infrastructures such as roads, schools, hospitals, and recreational centres before displacing people in towns if the new park would not be avoidable. On the other hand, a new park could be developed elsewhere and the old one be renovated to maintain national heritage. Moreover, the old park renovation should not be closed for a long period and should developers should allow people to access the park even under constructions. The renovation of the park would ensure that the national heritage on traditional trees and grass would not be destroyed thus maintain it as way of protecting the countries indigenous species. This would ensure that people are not relocated from their original comfort zone. Consequently, development of area that the two communities were transferred would ensure that the communities’ living standards would not be affected except their geographical shift. The move would maintain the respect between the communities, planners, developers and engineers as their lives will not be affected.                   The solution approach where the planners would ensure that all the social amenities are developed before relocation would ensure that the professional code of ethics on the conscious on the right of a third party would be upheld (American Planning Association, 2009). In addition, the code of ethics on fairly dealing with all the people involved in the process will be highly upheld. However, the value of professional code of ethics on heritage will be violated through electing a new park and indigenous trees will be destroyed. The planners will have made sure that the decision making process involves all the party and thus no one would be negatively affected by the new project. Similarly, the second approach of electing the new park elsewhere would ensure professional code of ethics for planners to ensure social justice and responsibility not to disadvantage people would be upheld. This solution would ensure that people are not relocated and at the same t ime the national heritage is maintained. The value of heritage that is attributed to indigenous trees will be upheld while that of excellence design and updated design will be violated (American Planning Association, 2009).                   Both solutions would minimize the negative impacts of the planning in the city. However, the best solution will be to design and construct the new park elsewhere near the old park. The solutions to planning dispute safeguard the rights of the people and the professional ethics of the planners (Staatskoerant, 2011).The old park can only be renovated so that the heritage of the city will be upheld. Similarly, there would be relocation of people to new areas and thus they will be fairly treated and their lives will not be affected. In addition, the solution will ensure that people are not denied their rights to enjoy themselves during winter. Renovation for the old park could be done during summer when people are not using the park so that they would not be limited access during winter. The move will impact positively to people living there and would retain the respect of communities to developers.                   The solution would limit the planners, developers and engineers from implementing their own design and planning of the city. In addition, the people would not have a chance to enjoy a modern facility. However, there would still be a chance for them to construct a new park elsewhere in the city and increase the number of parks. One that would be rich in heritage and there other one would be modern. Although space and area allocation may be a problem, a new park elsewhere would stand out for this case. Conclusion                   In conclusion, it can be noted that planners, developers and engineers should highly consider professional ethics when carrying out new projects that would impact negatively to the public. All planning processes should involve all stakeholders and fair implementation of the project should be considered to avoid unethical issues that are evidenced in the case of new park development. References Allen, J. (2009).  Event planning: Ethics and etiquette : a principled approach to the business of special event management. Mississauga, Ont: Wiley. American Planning Association,. (2009). AICP Code of Ethics and Professional Conduct. Planning.org. Retrieved 13 May 2014, from http://www.planning.org/ethics/ethicscode.htm Carmona, M. (2010). Public places, urban spaces: the dimension of urban design. Oxon: Routledge. Staatskoerant,. (2011). Code of ethics and professional conduct for the urban and regional planning profession. Gov.za. Retrieved 13 May 2014, from http://www.gov.za/documents/download.php?f=147400 Source document